Question:
I have a business where I connect technology brands with social media influencers to promote their products. For example, if a brand sells computers, I would connect them with a technology focused YouTuber. If the brand pays the influencer $1000 for the promotion, I take around 20% commission for establishing the deal.
Typically, the brand pays for a 60–90 second segment where the influencer discusses their product. For example, in a 10-minute YouTube video, the computer brand pays $1000 for a 60-second mention in the middle of the video. The rest of the video is not monitored by the brand or by me.
My concern is: if I ensure that the 60–90 second sponsored segment has no music and is fully halal, do I need to be concerned about the remaining parts of the video? For context, it’s common for influencers to use music in their videos, and while I will review the sponsored portion to ensure it aligns with halal guidelines, I don’t review the rest of their content.
To summarize my question: if the brand and product are halal, the influencer discusses halal topics like technology, and I ensure the 60–90 second sponsored segment contains no music or haram elements, am I held accountable if the influencer uses music elsewhere in their video outside the sponsored portion?
Jazakallahu Khayr
Answer:
According to Islam, each person is responsible for their own actions. If you are only responsible for arranging a halal deal — connecting a brand with an influencer and making sure the sponsored segment is halal — then you are not held accountable for what the influencer does in the rest of their video, as long as you don’t support or promote anything haram yourself.
🔹 Qur’anic Principle
Allah says in the Qur’an:
> وَلَا تَزِرُ وَازِرَةٌ وِزْرَ أُخْرَى
“And no bearer of burdens will bear the burden of another.”
— Surah Al-An’am (6:164)
This verse clearly tells us that everyone is responsible for their own deeds. If someone else does something wrong (like using music), and you didn’t support or ask for it, then you are not blamed for it.
🔹 Fiqh Principle (Islamic Legal Maxim)
In Islamic law, there is a well-known principle:
> الحرام لا يتعدى إلى الغير
“What is haram does not transfer to another person.”
This means: if someone commits a haram act, it doesn’t automatically make you sinful just because you’re somehow connected, as long as you’re not directly involved in or benefiting from the haram act.
Another similar principle is:
> لا يُنسب إلى ساكت قول
“Silence is not considered agreement (or approval).”
So, just because you don’t comment on the rest of the influencer’s video doesn’t mean you support it — especially when your role is limited and clear.
As long as the product is halal, the topic is halal (like technology), and you ensure that the 60–90 second sponsored segment has no music or haram content, then you are not accountable for what the influencer includes in the rest of their video.